We are a coalition of individuals, businesses and local organizations dedicated to promoting the adoption of electric vehicles in the mass market. With new EV models coming out every day, and the government and automakers outlining ambitious goals for EV adoption, electric vehicles are moving out of luxury and niche segments and into the mass market. But mass- market customers are different—they are price sensitive, they need access to same-day service and repairs, and most wouldn’t consider buying a car without first kicking the tires. So it is critical to leverage the nation’s network of more than 16,000 car dealerships and 1.1 million-plus skilled employees to sell and service these exciting new vehicles.
