Legacy automakers are gearing up to sell more electric vehicles (EVs) to U.S. consumers in 2023 with supply chain disruptions improved and even more EV models available in showrooms. New data from S&P Global shows that Ford Motor Company is the second-largest EV manufacturer in America with about 7% of all new EV registrations attributed to the brand – demonstrating that legacy automakers are serious players in the electric revolution.
According to data from Wards Intelligence, Ford’s EV sales more than doubled in 2022; Ford total BEV sales in 2022 were 61,575 versus 27,140 in 2021. Last year, the Detroit-based automaker sold a total of 61,575 EVs, dramatically expanding its market share and showing legacy auto manufacturers are ready to outcompete their direct sales competitors. Ford’s success is a result of its vision for building EVs consumers love, a commitment driven by Ford’s Model e division, which was created for the specific purpose of creating fully electric products. Thanks to Ford’s dedication to the electric future, the company has been able to produce high-performing EVs like the Mustang Mach E and F-150 Lightning that proved hugely popular with consumers for their style and quality features and often outperform EVs sold by direct-to-consumer automakers. In fact, in 2022, the Ford Mach E outsold two Tesla’s models (Model S and Model X).
Ford is just one example of success for how automakers can drive the electric future forward with the support of their dealers. Many other manufacturers are not far behind, including GM, Kia, and Hyundai, each of which grew their share of the EV market in 2022.
Legacy automakers are fully committed to electric and providing high-quality, fully-electric vehicles to Americans across the country. With the support of their dealers, they are ready to push the EV revolution to new heights.